This session taught us about advertising and social media campaigns.
At this point i was setteled on Jaquesmus and Zendaya. I thought it was a good match as jaquesmus had recently come up with a strong marketing campagin during the lockdown period and Zendaya was rising as a star.
For the session i worked on making an advertisement and i was wanting to take inspiration from Jaquesmus instagram page. I loved the colours he worked with. I then went on Zendaya and her fashion styles and way of dressing and realised that theyre not quite the same. However i was fully committed to the idea and even went on to work on the poster during my break. I also decided to use Photoshop which is a software i am trying to better at to help gain my skills.
The second task was to create an instagram layout. We had to go on our brand and their social media page to see what hashtags they use.Jaquesmus did not use any hashtags so i was confused what to do and how to bring up hastags suitable for the collaboration.
However while scrolling through their following i saw Mcqueens instagram page. I then instantly knew that this should actually be the collaboration. That little though of unsurity in my mind about my collab was gone.
I was stressed because i was way bwhind now, changing my collaboration so late into the pathway.
I knew better than to work with something i was not happy about and went home and worked on my new advertising campagin.
I knew what i wanted to do as soon as i googled Mcqueen. His signature skull logo was displayed with jewels. it was probab;y already a poster. I knew that i could warp it with Zendayas face.
It took me 20 mins to actually find the right close up face for the advertisement but when i found it i knew that the poster would have beem striking to the eye.
This session taught me to go with my gut no matter if it double to work and be happy with my work. I felt like working on my collaboration now. The tasks seemed easier and i felt like i had a direction to follow.