This class we spoke about marketing and branding.
This was definitely one of the most fun classes for me. i found the PPD very interesting and felt like i could answer and thoughts about most of the work.
The first slide caught my attention, a PPD about a normal plastic bottle of water and an evian one. We had to tell the difference. This got me thinking and i started engaging in class from usually being quiet. I liked that as i felt more immersed in the course.
I learnt new things especially about how branding started. i realised how other students already knew the history of branding and that made me feel a little uncertain about myself and the knowledge i might be lacking.
i had thoughts about nearly everything for the class but the question what comes first the story or the brand design put me in a puzzle.I was leaning towards the story coming first and wanted to hear pthers opinions in the matter.
I remember that there was a slide showing how brands changed their fonts to very basic ones. I was probably one of the few of thought that it was not the best idea. Everyone seemed to think it went well with the change in times and was hesitant to voice my opinions, but i did so anyway and felt satisfied afterwards.
For the physical branding i decided on keeping it mostly to alexander mcqueen with a hint of zendaya in the print and the boxing. She is fond of well packaged and luxury items which i found on a video interview of her and i decided to keep it to that.
I was happy with the outcome of the class as i answered even though i was hesitant and engaged in class. I was also content about the fact that i actually had thoughts on the existing matters and made me feel reassured about the course i was in.