Author: Devashi Bajoria

I was really enjoying classes and was dissapointed that this was the last class with content. This class spoke about PR. When it came to PR i had thousands of ideas swarming around in my head, most of them close to unrealistic given the fact that there would be a budget in the real world.… Continue reading PPD 12

This class we spoke about marketing and branding. This was definitely one of the most fun classes for me. i found the PPD very interesting and felt like i could answer and thoughts about most of the work. The first slide caught my attention, a PPD about a normal plastic bottle of water and an… Continue reading PPD 8

This session taught us about advertising and social media campaigns. At this point i was setteled on Jaquesmus and Zendaya. I thought it was a good match as jaquesmus had recently come up with a strong marketing campagin during the lockdown period and Zendaya was rising as a star. For the session i worked on… Continue reading PPD 7

This was my first class after the winter break as I had got coronavirus and was not able to make it to the first two weeks of class. I was very nervous as I had missed out on a lot of teaching and I knew I was behind. I had tried to look at the… Continue reading Business-class PPD 5

Kapferer Brand Identity Prism contains six aspects that have been divided into two dimensions. Firstly, the top of the prism shows the image of the sender and the bottom shows the image of the receiver. The second dimension consists of internalization on the right and externalization on the left. It must be possible to describe… Continue reading Kepferer 1996 Brand Identity Prism.

A PESTEL analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization, company, or industry.  It examines the Political, Economic, Social, Technological, Environmental, and Legal factors in the external environment.  A PESTEL analysis is used to identify threats and weaknesses which… Continue reading PEST(EL)

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT analysis is a technique for assessing these four aspects of your business. A SWOT matrix is a 2×2 grid, with one square for each of the four aspects of SWOT. SWOT analysis assesses internal and external factors, as well as current and future… Continue reading SWOT

My preferred pathway was business and my formative assessment agrees with the choice.  From my formative assessment some of my weakness were not referencing correctly. I used quotes in my marketing mix, however did not add the quotations in my referencing page. I also had adequate research but if i critically assessed this information better… Continue reading Response to formative feedback.